To begin with, Jenifer talked about how the web-series as a narrative differ from TV series or a film and why she thinks this type of media might be the future of the entertainment. “One of the things that really attracted me to this project was the notion of doing it for the Internet, because there’s a certain playfulness and a certain feeling that there are no real parameters yet in this platform, because it hasn’t been around long enough. It doesn’t feel that there’s any dogma attached to it yet. That was really exciting … Different people go into it for different reasons, for me I just went to go play with my friends and to tell a story that interests me, on a subject that interests me, and saddens me, infuriates me … I liked the notion of not knowing what it is, sometimes I think it’s sort of exciting going in and figuring things out for yourself rather than being told this is what it’s supposed to be. I experienced it as being another platform and perhaps being a different platform. I don’t think it will erase television, I don’t think it will erase film but it gives filmmakers, storytellers, actors and artists another way to express themselves and tell stories and perhaps not have to wait so long to get permission to tell the stories. By and large films and TV series you have to wait to get these relatively large budgets to make them and on-line you just film, you get a digital camera and you’re off and running … Nobody was there to make a lot of money.”

Photo courtesy of WIGSCO, LLC.

“In terms of budget we don’t have the same type of budget, perhaps that you have in network series, so you are problem solving in a different way. You are not throwing money at problems. You’re going to do some things that are more creative … and that happens actually on a TV set as well but often times they can change things relatively quickly. In terms of a narrative, I feel like you are able to tell stories that perhaps you wouldn’t be able to tell on network TV or perhaps cable, I don’t know. There’s a sense of freedom. It feels very free because there are no real rules attached to it … because nobody really knows exactly what it is yet. It also feels very exciting. Another thing that attracts that it’s easily accessible. It lives on-line for as long as the people who made it want it to live on-line or perhaps even longer. You can access the stories anytime, day or night easily rather then having to track it down through other means.”

Jennifer also shared why she participated in that project in the first place. “Jon Avnet and I are friends and we had worked together quite some time ago and through Jon I met Rodrigo and Jay Rodan and I knew all of them socially. Jon started talking to me about this notion of the Internet project and I thought it sounded really interesting. One day he asked me for a list of directors that I’ve worked with and who I thought might be amendable to working in this fashion. We just started talking about the notion of the whole thing at that point of time … We were all talking about it during the summer and Jay wrote the scripts and I was just really excited to see … that he had dealt with it in such a really wonderful way. It all sort of came together.”